Sean to lead #run3rd campaign on LifeKraze

CHATTANOOGA, Tenn., Oct. 17, 2012 /PRNewswire via COMTEX/ -- LifeKraze, the social networking platform and iPhone application that rewards and encourages members' personal accomplishments, announced actor Sean Astin (Lord Of The Rings) will be leading the company's seasonal celebration of running. Astin, a long distance runner for the last 25 years, will be using the platform to share his return to the sport after a recent injury and will also be sharing his #Run3rd campaign with the LifeKraze community. The celebration will feature a variety of co-sponsors, which provide different ways for LifeKraze members to engage in the celebrated sport.

Astin's #Run3rd initiative encourages runners to use their activity to benefit others. Since the introduction of #Run3rd, the hashtag has received international use and has harnessed over 50,000 followers. "I run 1st for myself, I run 2nd for my family, I run 3rd to help others," said Astin. "I'm excited to share my passion for running with the LifeKraze community as I gear up to start training again. The online community is encouraging me to move from injury and its attendant lethargy to optimal performance." The launch of the Running Days initiative also brings other running legends to the LifeKraze community, including Mark Covert, who holds the American record for longest continuous streak of daily running: over 44 years and over 150,000 miles run. Covert, now a collegiate track coach, will be sharing the continuation of the streak with daily posts on the LifeKraze site.

Read the details on the #Run3rd blog.